And there are nuances here. Let's look at an example. A person enters a query into the Google search bar: how to cook Napoleon. Among the huge amount of information on this query, algorithms will select the most relevant information. Smart systems will take into account not only the meaning, but also behavioral factors in order to best meet the user's needs.
In the results for this request we will see: The first lines canada mobile number list are given to the most relevant, according to Google, pages with a recipe for making this cake at home, with a photo and according to the classic recipe. All of them are posted on relevant sites with a good reputation and a large audience. Top search results positions with relevant pages Top search results positions with relevant pages Next, we will definitely see a block with a video from YouTube.
After all, algorithms understand that when it comes to some action, the most relevant content will be a video instruction. Video block in search results for a query Video block in search results for a query Below are a few more culinary sites, as well as a block with quick links to photos of the finished cake. When searching for instructions on how to create something with your own hands, the user will definitely want to see examples with photos.
Block with quick links to photos Block with quick links to photos It becomes clear that the relevance zone plays an important role in ranking sites. It is important for a specialist to take into account the preferred format of displaying information in order to successfully compete in his niche. Talk about the features of the work of different PS.
How Relevance Is Calculated in Yandex and Google When assessing relevance, two popular search engines rely on similar parameters, which we have already mentioned. These are the quality of optimization, the authority of cited sources, and the attractiveness of the resource for the target audience. But there are several differences. Yandex positions itself as an ecosystem that offers a large number of its own products and services, such as Zen, Q, food delivery services and media libraries.
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