Why do you need external content, and where to start?

[sumaiyakhatun29]

External content is the placement of company materials on third-party resources.
It is important not only to write correctly, but also to distribute correctly.

This is important because external content works:

To increase reputation, usefulness (instructions, checklists, tips, etc.).
Improving SEO performance (targeted traffic and quality backlinks).
Increase reach (awareness). If you have weak demand, you need to create it. Posts should interest new users. You need to increase brand trust on various thematic platforms.
Increased engagement – ​​the target audience reads the article, goes to the website, france rcs data is interested in the brand, product, company. If you are interesting, they follow you.
In search of new partners and investors.
First, you need to determine what you want to post, what information your target audience should see, and what your client should do after reading your material. Is it outreach or expertise material? Once you have decided why you want to post, let's move on to choosing what you will post.

What to post on external content:

Case studies, infographics and research for your company. Expertise.
PR materials, press releases.
Joint projects in various publications, media, and influencers.
Articles with appropriate mention of the brand.
Guest articles about the product, about the company.
Other materials that show the importance of the product, its quality, the problem the product solves, and its benefits. Your professionalism and chips.