Three factors are important based on digital transformation:

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Promotion method. These are the specifics of placing different products and brands with their specific limitations in each market: what can and cannot be done in the market and what promotion options are available.

Promotion channels. What is better to use? Where is it better to place: on YouTube, Instagram, TikTok? Should we use Facebook or not? Do we want to place on some local medical sites or not?
Do we need to use Viber, WhatsApp, Facebook Messenger to work with doctors? Or is it better to use the entire budget for search advertising, negotiate with the pharmacy, connect a Google Ads or SA 360 account with a indonesia rcs data Google Analytics account and track sales and spend only on sales? Such questions related to promotion channels often cause the most discussion among all marketers.

Promotion results. All your activities are worthless if you don’t understand whether they brought you a positive result or a negative one. All questions will be answered by an analyst. You can find out this using Google Analytics or downloads from Morion, IQVIA or SimilarWeb . And such complex models as the marketing mix allow you to build funnels between contact with your consumer within the framework of brand campaigns and subsequent sales in offline pharmacies.