Reviews, avoid capitalisations, get citations… Uni uk email address list versal Search and Digital Assets optimisation Anne Kennedy from ‘Beyond Ink’ spoke about about the importance of universal search, the benefits of optimising for Universal search results (people get the information much more quickly on visuals). Throughout her presentation she used the term DAO (digital asset optimisation), a brand new acronym that I had not heard about. Universal search and digital assets optimisation go hand in hand, by Anne Kennedy Eye tracking search technology shows evidence that user scanning behaviour reflects a mix of vertical results on SERPs Anne advised us to enable "enhanced image search" in GWMTs account, which I personally never do, so this was a good tip for me.
And lastly, embed your digital assets in text for better results. Brand Reputation Management by Massimo Burgio Massimo spoke about brand reputation management, the fear & opportunity of social media, the search for buzz and about the new brand reputation management tool powered by global search interactive, Massimo’s own search agency. The enabling tecnologies for Massimo’s new brand reputation management tool are Wordpress and RSS. Massimo Burgio presenting his new Brand Reputation Management tool The presentation given by Massimo was entertaining as expected though apparently last’s years one was a lot more agitated.