3 tips to bring your physical store into the digital world

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Understanding the market, dealing with customers, marketing strategies and consolidating your brand offline are factors that can make a difference, but just having experience in physical commerce does not guarantee you success when creating your e-commerce. It may not seem like it, but physical and digital commerce are two completely different worlds, even if there is no change in what you sell.

You should carry out an internal analysis to find out what can transition from the physical to the digital world without causing problems. After all, not everything that works for one person will work for another. A clear example is your products: not everything that you sell in your physical store will be adopted online.

The pricing used is another point of attention for your new store, since the consumer is already used to the ease of comparing quality and prices on the internet and, to maintain a good reputation, it is necessary to be competitive.

Make a good plan
Imagine that your company is used to selling large loads to other companies in a physical store and now needs to adapt to a new reality in e-commerce: selling in smaller quantities to the end customer. The opposite can also happen. Would your team be prepared for this change?

The number of employees needed to manage your egypt whatsapp data online store is something that also needs to be studied, as well as the roles that each of them should play. To ensure that everything goes as expected, set goals and objectives for each of your employees and make sure that everyone is aware of their roles and expected results at the end of the goal cycle, when new ones should be planned.

Another clear example of planning that needs to be done is defining what you will take from your portfolio to the online store. As mentioned before, there is a big difference between what works for one and what works for another. On the internet, it is better to have quantity than variety, since your focus will be on scaling products. You don't want your customer to feel lost on your website, so prioritize replenishing your old stocks instead of providing variety.

Keep an eye on your competitors
Before you jump headfirst into this new venture, try to find out what your competitors in the same segment are doing. This applies to campaigns, terms used, editorial line, visual identity and much more.

It is important to understand your competitors' strengths so that you do not try to compete with their greatest qualities and come in second in the mind of your ideal persona, as well as it is essential to know their weakest points so that you can build a strong strategy based on such weaknesses.

Use Google's keyword planner to stay on top of what your consumers are searching for. Search for keywords that are directly related to what you plan to include in your digital portfolio, always keeping an eye on what drives your consumers to your competitors.

Ensure the quality of your sales channels
Brazilian e-commerce has a very low conversion rate. On average, it takes 100 visits to make a sale, which is unthinkable for a physical establishment. In online stores, customers don't come to you randomly; they need to be attracted.

A bad online shopping experience is a bad sign for your store, since an e-commerce's reputation is crucial to its success. In order for your customer to buy from you, they need to understand that your business is trustworthy, first.

Abandoned and poorly maintained websites and social networks are a bad sign. A slow and ineffective website can cause most of the visitors you attract to leave without making the first purchase and, even worse, leave negative comments about your brand, which would discourage other customers and give you a bad reputation.

Recovering from a negative market perception of a company is practically impossible, since it is not at all easy to change a customer's perception once it has already been established. Therefore, work on the agility and quality of your sales channels.

Conclusion
You may have a lot of experience in your physical store, but starting your online store will be like starting from scratch. There are many advantages to having an e-commerce business and it is certainly the best choice for those who are thinking about the future. With the right planning and the necessary dedication, you will have what it takes to thrive in the online world.