Brand Monitoring 4.
Online Reputation Management Media Channels
To effectively manage your online reputation, you need to monitor and act across multiple channels (platforms that allow you to interact with your audience).
:
Payment methods
Paid media is any form of online content that requires payment to feature your brand. This includes Google ads , social media ads , PPC ads , sponsored posts, and influencer promotions.
This channel allows you to gain exposure in highly relevant places (for example, on your audience's favorite sites) and gives you complete control over your messaging.
For example, some people have accused Airbnb of harming the local economy.
Banner ads like this one are meant to help them counter criticism:
Airbnb banner ad
The downside to paid media is that it can be malaysian numbers expensive. And the public tends to be more skeptical of brand-controlled messaging.
Advice
Semrush has a variety of advertising tools and apps that help you manage your campaigns effectively.
Earned Media
Earned med
ia is the coverage your brand receives from third-party platforms (without compensation). Audiences tend to view it as authentic and trustworthy.
Some examples are:
Press Coverage
Blog posts on other websites
Discussion forums
Reviews on external sites (e.g. Trustpilot or Google)
For example, here is an article about Airbnb on The New York Times website: