The article answers the questions:
What is the content gap and why is it worth avoiding?
How to check if there is a content gap on our website?
How to eliminate the content gap phenomenon from our website?
Contents:
Content gap – what is it?
What are the reasons for the content gap?
The effects of the content gap, or why it is worth avoiding?
How to check if there is a content gap on a website?
How to eliminate the content gap?
Content gap – what is it?
In a loose translation, content gap means “content gap”. In other words, it is a discrepancy between what a Google user is looking for and what they receive in organic search results. This phenomenon is closely related to keywords, or more precisely, their improper selection in terms of SEO . Google uses a slightly different terminology, i.e. “unhelpful content”. So we can say that it is the type of content that does more harm than good or, on the other hand, is simply missing.
What are the reasons for the content gap?
The reasons for the content gap are best illustrated by two examples. As already mentioned, the problem is usually in mismatched keywords. On this basis, we can point out two basic situations, or rather inappropriate SEO strategies , that generate content gaps .
Let's assume that the ABC online store sells gaming accessories, such as cooling pads, headphone stands, or LED strips. The owner of the site, thinking that this way he will reach his target group, publishes an uk email lists comparing the best computers for gamers. In the content, he uses the keyword phrase "gaming computer up to PLN 5,000". Janek, a long-time gamer, wants to buy himself new equipment, but he already has all the accessories he is interested in. In the aforementioned article, he finds a computer that he decides to order. He goes to the store's offer and... immediately leaves it, because it does not have what he is really looking for. In this way, he leaves his money in another store, and not at ABC.
The situation can also be the other way around. Let's say that Janek has already bought his dream computer and he also wants a new mouse that lights up and is wireless. ABC Store offers at least 10 products of this type and there is a high probability that if Janek found his website, he would make a purchase. The problem is that he doesn't because the owner chose the wrong keywords. He positions the website for the phrase "wireless mouse" that is too narrow. If it were more specific, e.g. "glowing wireless gaming mouse", the website would most likely appear in Janek's organic search results.
The effects of the content gap, or why it is worth avoiding?
Based on the above examples, we can point out at least a few negative effects of the content gap . First, content that is not tailored to the target group causes the recipient to quickly leave the page, thus increasing the bounce rate, which is not indifferent to the position of the page in search results.