The article answers the questions:
What are dofollow and nofollow links?
What is the function of dofollow and nofollow links?
How to get dofollow links?
Contents:
Link Attributes – What Are They?
What are dofollow links and what role do they play in positioning?
How to get dofollow links?
What are nofollow links and how important are they in positioning?
When to use nofollow links?
What ratio of dofollow and nofollow links is appropriate in a link profile?
Link Attributes – What Are They?
Link attributes are a shorthand way for Google robots (called crawlers) to tell them whether to follow or ignore a particular URL link.
Depending on your preferences and design requirements, you can use the following attributes:
dofollow,
nofollow.
As their names suggest, spiders will follow one of them (dofollow), and ignore the other (nofollow). I will tell you in which situations they should be used in the following paragraphs.
What are dofollow links and what role do they play in positioning?
Links with the dofollow attribute (also known as dofollow links) are links that increase the value of a website in terms of SEO (Search Engine Optimization) from the point of view of Google robots. The more dofollow links we obtain, the higher position in organic search results, i.e. the so-called SERPs (Search Engine Results Page) we will record for individual keywords. The quality of dofollow links is what counts most. Their number is not as important today as it was before 2012. The prevailing trends changed after the introduction of the Google Penguin Update, which significantly curbed spammy link building (e.g. from questionable SEO facilities or unrelated portals). From now on, SEO specialists and marketers focus on obtaining natural links from valuable sources.
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How to get dofollow links?
When acquiring dofollow links, you should pay attention to their diversification. You can use the highest quality SEO background, but the link building strategy should also be based on other, equally valuable places to acquire outgoing links.
These include:
exchange of guest posts – linking solutions between business partners or friendly companies allow you to increase your dofollow link profile, but also strengthen your authority among readers from a slightly different target group;
creating viral blog content – if you create exceptionally catchy, persuasive and interesting content, or perhaps controversial content, internet users and bloggers will start sharing it via instant messengers and sharing it on their websites (this will have a very positive impact on your website's link profile from the crawlers' point of view);
using nationwide thematic portals – Google's web developers do not recommend buying links, so it is worth deciding to write a high-quality sponsored article with a link in the content (thanks to such actions, in addition to strengthening the link profile, we will maximize the chance of making a purchase conversion by potential customers interested in a specific entry);
commenting on articles in the industry press – if you run a business, you probably know specific issues better than anyone else (you can easily use this to gain a valuable link – comment online on a given topic and then ask for a link to your name or company name);
relinking – using any analytical tool (e.g. Majestic SEO) you can verify where exactly your competition is linking and, consequently, find sources that allow you to diversify your links.