SERPs will make traditional position tra israel email list cking less effective. A greater focus on shopping features like product carousels and knowledge panels in product-focused SERPs. Why it’s important: These changes will require brands to rethink traditional SEO strategies. Building brand recognition, optimizing product detail pages, and closely tracking visibility in search features will be essential to staying competitive in a changing landscape. How to implement: Invest in brand recognition: Use informational resources, structured data, and community building to grow authority.
Optimize product detail pages: Include detailed structured data, UGC, and high-quality images and videos. Track search features: Use pixels to monitor shifts in visibility and clicks, adapting strategies to focus on what drives results. More from Aleyda Solis How to automate SEO and content tasks with LLMs 2. SEOs will prioritize visibility in AI responses Andy Crestodina SEO prediction on prioritizing visibility in Ai responses Andy Crestodina — Co-Founder and CMO at Orbit Media Prediction: In 2025, SEOs will shift their focus from search rankings to ensuring brand visibility in AI-generated responses.