Because the first and last words both started with a 'd' and the von Restorff word didn't, this word stands out a bit more anyway.
ChatGPT's explanation:
Scarcity: “While conventional saunas only heat the outer layer, this innovation goes further. Deep, exclusive and direct.” Principle: People are attracted to rare opportunities or products.
Authority: “While conventional saunas only heat the outer layer, this innovation goes further. Deep, professional and direct.” Principle: People trust experts and authority figures.
Sympathy: “While conventional saudi arabia business email list saunas only heat the outer layer, this innovation goes further. Deep, inviting and direct.” Principle: Creating a warm and attractive atmosphere.
The masterful combination
In a higher price segment you can choose exclusive. Are you selling a sauna in the B2B market? Then professional can be a good choice. For B2C a more inviting text can be a good choice. Ultimately you decide which word is the best choice.
By carefully choosing the power of three consecutive words, combined with a Von Restorff effect, where the von Restorff word is also a Cialdini principle, a masterful combination unfolds to subtly seduce the reader with your words.
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