Collect customer information that is interested in your service!

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White papers are highly effective at attracting customers when used in marketing, but what are the actual effects they can have in marketing? From here, we will introduce three effects of white paper marketing.



1. Acquire lead information


Recently, it is common argentina cell phone number list for white papers to be posted on a company's website, listing the benefits of a product or service. Users who want to know more about the product can download the information by registering their profile. Therefore, by using white papers in marketing, you can obtain effective lead information for marketing in exchange for product information.





As explained above, if you strategically use white papers in your marketing, you can acquire customer information in exchange for useful information about your products and services. Most of the customer information you acquire comes from customers who were once interested in your company's products or services and visited your website. Therefore, by using white papers in your marketing, you can collect information on customers who are interested in your company's products and services.



② Lead nurturing effect


White papers are an effective marketing tool for strategically acquiring information about customers who have a deep interest in your company's products and services. Therefore, by using white papers in your marketing, you can not only acquire useful customer information, but your customers will also gain a deeper understanding of your company. And as their understanding of your company deepens, your relationship with your company will also improve.



As a result, by improving the relationship between customers and the company, lead nurturing is achieved, in which customers are developed into leads who are more likely to purchase, resulting in high marketing results.



3) Improved order success rate


A white paper is a tool that clearly describes the benefits and effectiveness of your company's products and services. Therefore, if you use it as an effective sales tool with customers in marketing, you can use it as a strategy to improve the success rate of orders. In addition, if you create a white paper with excellent content and post it on your website, it will increase the possibility of leading to direct marketing.



5 types of white papers


As mentioned above, many companies are now creating white papers in a wide variety of genres for their marketing, and are seeing success in attracting customers. Let's take a look at five types of white papers that are actually used in marketing.



1) Report type


A "report-type" white paper is one that clearly summarizes the latest trends in various industries that quickly go in and out of fashion, or is based on survey or research data. The biggest advantage of a report-type white paper is that it is easy to convey information to customers who view it. In industries where trends go in and out of fashion quickly, this type of white paper is particularly likely to attract interest.



However, because it is so responsive to the latest trends, it has a short shelf life and needs to be remade regularly, which incurs costs each time, which is a disadvantage.