What was Apple's big mistake?

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Not knowing that a portion of your clients are creative professionals, artists, people who value cutting-edge technology, such as Apple products, as well as classical arts such as music, painting, theater and sculpture. And worse: these clients from the artistic class are also some of your most influential clients, which could cause a big repercussion – positive or negative.

How could Apple have avoided this mistake?
With research and mapping capable of vp audit email database identifying the different customer segments of your brand. Through these tools, the company would know how each segment thinks and acts – and could predict, with a good margin of error, the impact of the positioning it adopted in the Crush ! commercial .

Another way to avoid criticism would be to implement methodologies such as focus groups , which gather consumers to give their opinions on products or services before they go to market. In other words: before investing millions of dollars in advertising the iPad, Apple could have tested whether the concept would work.

Seth Godin Transformed Apple's iPad Pro Commercial
How about a change of perspective? That's what American business author and speaker Seth Godin proposed in a brilliant move.

On his Seth Godin YouTube channel , there is a new version of the Apple commercial . In this remake, Seth shows the commercial backwards. Thus, instead of destroying the artistic universe, Apple would join him, becoming another fundamental instrument in his life.