Each social networking site uses its own algorithm to select which posts to display.
Although the criteria for this determination have not been clearly disclosed, the engagement rate is said to be an important indicator.
Twitter is an easy example of this.
When using Twitter on a daily basis, you often come across so-called "buzz" tweets that have received thousands or tens of thousands of likes and retweets. This is because it is likely that the content has a high engagement rate and will interest many users.
The benefit of increasing engagement rates in this way is that it increases your company's exposure on social media.
Therefore, companies that have low user awareness in particular must first consider a strategy to increase the engagement rate on their own social media accounts.
However, if the azerbaijan cell phone number list information you post is incorrect or makes users feel uncomfortable, it could lead to a "flaming incident," so you must be very careful about what you post.
Accounts that distribute content with high engagement rates can also influence the account ranking according to each social media platform's algorithms.
Algorithms try to show posts from highly rated accounts and content with high engagement rates to more users.
Therefore, if you can increase your engagement rate and receive a good evaluation from the algorithm, it is possible that your company's awareness and user attachment will increase.
This ultimately leads to successful marketing initiatives and strategies.
Ability to analyze user responses
By increasing your engagement rate, you can analyze user responses.
Analyzing user responses, such as likes, saves, and retweets, can provide an indicator for improving the content you post in the future.
Effectively implementing the PDCA cycle is a key point in making social media marketing successful.
How to increase engagement rates
So far, we have explained the basics of engagement rate and the impact of increasing engagement rate.
Here are some steps to increase your engagement rate:
Set up a persona
Create content from the user's perspective
Use video
Communicate with your users
Use SNS apps in conjunction
Set up a persona
The first step in increasing your engagement rate is to determine your target for your social media accounts and then narrow it down further to create personas.
A persona is a fictional representation of a target person.
When setting a persona, you will specify the person's age, gender, size of the company they work for, employment type, annual income, daily routine, etc.
Setting personas has the benefits of allowing your team to have a common understanding and implement measures with the same direction, as well as properly understanding the needs of your target.
Create content from the user's perspective
The next step is to understand the needs and challenges of your persona and create high-quality content that helps solve them.
In order to deliver the most appropriate content, it is a good idea to interview people who fit the persona you have set and get a specific understanding of their concerns, lifestyle, preferences, etc.
It is important to always set content and design from the user's perspective.
Use video
Once you have determined the optimal content and design for your users, you may want to consider using video.
Videos can convey more information in a shorter amount of time than still images or text, making it easier for users to imagine what the product or service will be like after purchasing it, which can also help to alleviate any concerns they may have.
Additionally, on platforms like Instagram, reel videos can be used to reach users who are not followers, making them an effective way to approach potential customers.
Communicate with your users
Being able to communicate directly with users is a major advantage of social media.
Specifically, encouraging comments on posts and using question boxes to resolve users' queries can help increase familiarity with your company.
Continuous communication is important to build trust with users.