How to Increase Traffic for Branded Queries

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The speed at which brand traffic will grow is largely determined by the volume and quality of work to increase the company's popularity. Expecting instant promotion is at least naive; at least several months must pass before the consumer begins to recognize the brand name.

In addition, one-time promotions will not be enough; it is important to focus on constant and well-thought-out actions to “accustom” the audience to your brand.

What methods do successful companies use to increase brand traffic?

Content preparation
It hardly needs reminding what marketing list of senior homes role the information content of the site plays in brand promotion. The level of consumer trust in the promoted trademark largely depends on how useful and high-quality the materials on the pages of your resource are. Make sure that on your site the user can get unique expert information, competently and clearly presented, supplied with explanatory illustrations, videos, diagrams and tables. Pages containing information about the company, vacancies and contacts also require serious attention.

In addition to your own blog, content can and should be posted on partner sites and special industry platforms. Regular monitoring of thematic forums and articles on review sites will allow you to promptly respond to negative reviews, take into account the opinions of real users to make adjustments to the promoted product.

Using external resources
You can get an additional platform for direct contact with consumers absolutely free of charge if you create a company page on a regional thematic resource. The search engine often brings such resources to the top of the search results, which means traffic growth without serious investments.

Enhanced presence in search engine results
Google and Yandex provide companies with an excellent opportunity to promote themselves using branded queries by adding them to maps. The presence of a retail outlet or office on the search engine map increases trust among potential customers and contributes to the growth of traffic to the site.

Contextual advertising
The combined use of SEO and SEA (SEM) will help increase the flow of visitors to your resource. A simple example: a user saw contextual advertising and even went to the company page, but for some reason there was no conversion. However, he remembered the brand name, and when he has a real need to purchase a product or service, he will enter the brand name in the search bar.