The article answers the questions:
Where to get knowledge about positioning and SEO optimization?
Which book on positioning should I choose?
Can a book on SEO replace an SEO course or SEO training?
Paying attention to our habits, we know perfectly well that the search results that matter to us most often are those that are displayed at the highest in organic results after entering our query. We rarely look for the answer to our question in subsequent SERP positions. It is therefore important to plan an e-marketing strategy that will focus on constantly increasing the visibility of the website in the Google search engine .
For all those who want to familiarize themselves with the key aspects of website positioning, a book on SEO was created entitled "SEO as an element of your company's marketing strategy" . This is a book that brings together important and latest information on the positioning of websites and online stores .
Contents:
What does a positioning book contain?
Who is this book on positioning for?
What are the benefits of our SEO book?
What does a positioning book contain?
A book for learning positioning, like a typical SEO guide, consists of, among other things, information on how to step by step increase the position of the website you own or are responsible for, working in a department dealing with online marketing . The information in the book will help streamline all processes related to online marketing strategy .
Book review by Mr. Marek Jankowski from the podcast "Little Big Company"
The individual chapters of the SEO book will tell you how to acquire traffic from search engines by choosing the right keywords for your SEO campaign . Without this skill, you can run into many problems, because using poorly matched words significantly reduces your chances of appearing in high positions in search engines .
In addition, you will learn how to correctly define the target group , which is an important element when implementing positioning . If you can define who you want to direct your message to, it will definitely help streamline the process of reaching them. The concept of long-tail keywords will also be explained and the possibilities of their use will be shown, along with the benefits that lie behind them.