Who can be a good partner for cross-marketing

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Suppliers .

This is the simplest and most obvious option: to promote together with those with whom you have already successfully cooperated and established relationships! Suppliers can be enterprises of different sizes – from wholesalers to small manufacturing firms, and in some cases even individual craftsmen selling their individual optometrist accurate email list products. Cross-marketing promotions are a great opportunity to get to know those contractors from whom you want to purchase products. Cross-marketing is beneficial to all participants in such promotions.

Competing firms .

Most marketing experts warn businessmen against cooperating with competitors in the field of promotion. And if earlier it really was a pointless undertaking, today everything is different: competitors communicate freely and start joint promotions. This is very convenient: the same target audience, similar goals and missions. By working with competitors, you show your openness and loyalty to your colleagues.

Not every entrepreneur would dare to introduce their target audience to a direct competitor, and even advertise their products. What if the client leaves after that? Such actions are associated with a risk that needs to be soberly assessed in advance in order to protect yourself from possible negative effects.

Companies from related segments .

Let's say you sell food for healthy lifestyle supporters. In the adjacent market segments there are businesses such as manufacturers of sporting goods, fitness centers and personal trainers, nutritionists... You share with them approximately the same audience: those people who monitor their health and weight, exercise, strive for healthy eating and lifestyle. Perhaps vegetarians also fall into this category - for them, nutrition issues are in the first place. So team up with other businesses, hold a promotional campaign or a series of events together.

In addition, cross-marketing with agencies and companies in the field of e-commerce is very effective: carriers, courier delivery services, etc. (if you have already concluded or are going to conclude an agreement with them).

Bloggers, media personalities .

Feel free to invite them to be your cross-marketing partners, even though they themselves do not produce or sell any products.

Bloggers

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Bloggers are often involved in running promotions and contests. They serve as a mouthpiece through which you can convey information about your products and brand to the target audience. In return, you are expected to advertise resources - social networks, YouTube channels, Instagram profiles, as well as inclusion in an affiliate program (so that the blogger can distribute promotional codes to their subscribers to receive discounts on your products).