How to Sell to Millennials

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However, we should not blame millennials exclusively for the current problems. In addition to their desires, there are certain political, economic and social circumstances that affect the lifestyle of an entire generation.

As for the real estate market, often a representative of Generation Y simply cannot afford to buy their own home due to its high cost. The parents of millennials had incomparably more opportunities to buy an apartment. Not to mention that real estate was distributed free of charge. It becomes clear why representatives of this generation continue to live with their parents or rent housing with friends, being already quite adults.

It should be noted that millennials are not as hopeless as they are commonly thought to be. For example, these people are more likely than other generations to give up vacation for the sake of work (24%). The desire to gain new knowledge and develop in different areas has made millennials the most educated generation, although this has led to huge debts on loans. At the moment, they amount to about 1.3 trillion dollars in the USA. People belonging to other generations did not know such incredible amounts. In addition, millennials are more tolerant compared to their predecessors; discrimination on any principle is alien to them. They believe that all people are equal by nature.

How to Sell to Millennials
Usually, marketers and advertisers australia email list divide the target audience according to a certain principle, which is based on national, gender, age differences and geographical features. However, in modern realities, it is necessary to be guided by the theory of generations, which was previously adopted only by HR specialists. This will increase sales and make the business more profitable.

How to sell to millennials?

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Generation Y are tough nuts to crack, it's not easy to get them interested, and even harder to make them regular customers. How to attract millennials?

To reach the Y-group, the advertising campaign should use their favorite widgets created on the basis of computer games or anime. The standard visual series in this case will not have the desired impact. As an example, we can recall the video advertising the Miss Manga mascara from L'Oreal. The advertisers use a drawn panda from comics in it.

A company that ignores the media space and does not have accounts in all popular social networks is not interesting to a millennial. Such a brand will simply get lost among hundreds of others and will not find its client.

Having an online store is often a way to attract a representative of Generation Y. It is important for them to make purchases in comfortable conditions, as quickly and profitably as possible. Therefore, it is worth paying attention to the discount system, the site interface, the convenience of navigation, the ease of making payments, round-the-clock customer support, courier delivery. Millennials want everything at once, they do not strive for stability with such force as previous generations, they have a need to try a lot and have access to everything that life offers them.

Y-game players love everything innovative and high-tech, so to keep them interested, you need to focus on the novelty of the product.

Millennials are balancing on the edge of wanting to be no worse than others (in other words, to be like everyone else) and at the same time to be unique, inimitable, and attract attention. Brands accordingly have to maintain this balance in their products.

You can captivate a millennial with a game or some kind of interactive activity. Entertainment serves as the first step to the subsequent purchase.

It is incredibly difficult to achieve a consistently good attitude from a representative of the millennial generation and make him a regular customer. The fact that the Y-generation has paid attention to the product in principle can already be considered a victory.