Setting the wrong goals
Setting incorrect conversion goals is probably the most common mistake in conversion tracking.
"Conversion tracking is pointless if you've set the indian email list wrong conversion goals," says Liam Hayes, Digital Marketing Manager at Essay Tiger . Liam shared how the company initially gave the highest conversion value to clicks, which was a micro goal. At the same time, they didn't place any value on application completion, which was the most important macro conversion. As a result, Liam and his team were getting misleading indicators that 50 completed applications didn't trigger success, while 10,000 page views signaled the best performance ever.
To avoid misleading results, take a step back and determine what you want your website visitors to do on specific pages. Do you want them to submit a contact request form? Download a catalog? Subscribe to your email list? Or maybe watch a video announcement of a new product?
Then you should separate your macro goals from your micro goals. Use this example to set your own goals:
Micro-goals (less important) : Watch a product video, subscribe to a newsletter, connect on social media , download a catalog, etc.
Macro goals (more important) : phone call, registering for an event, contacting a dealer, submitting an application or form, etc.