This guide will help you evaluate the most valuable channels for B2B social media marketing.
The best social media channels for B2B marketing
It’s easy to think of social media as a new development for B2B marketing. But it’s worth remembering that major platforms like LinkedIn and Facebook are two decades old. Younger generations grew up with these platforms and are now firmly established in the workforce.
Let’s take a look at the role each of the most popular social media platforms can play in your B2B marketing strategy.
LinkedIn: The powerhouse for professional networking
LinkedIn isn’t just a job site greece telegram data anymore. It’s the B2B marketer’s paradise. With over 1 billion professionals networking, sharing insights and seeking opportunities, it’s the virtual watering hole where business relationships are nurtured and brands gain visibility and build thought leadership.
Engagement on LinkedIn is high and continues to rise. Comparing 2021-2022:
25% increase in public conversations YoY
25% increase in content shared YoY
Why LinkedIn matters for B2B marketers
People go to LinkedIn to improve their careers. They’re in a professional mindset, actively seeking valuable content that will help them get that next promotion or make the next wise decision. It’s where your brand can showcase expertise and forge connections throughout your industry.
LinkedIn is not only a great place for brands to shine; it’s also a prime location to build your executive thought leadership. Your CEO can become an extension of the brand to boost authenticity and credibility.