So, read through some information about the company, the quickest and easiest way is to go straight to the homepage. This is basically a truism, but a quick look at the "About us" page reveals a lot about the history, size and philosophy of a company. If you have databases such as Hoppenstedt or Bisnode at your disposal for your research, you should search there too. In addition to sorted company addresses, you will also find selected background information - albeit primarily of a financial nature. However, this should be viewed as more than approximate information and is no substitute for your own research. Such databases are also very expensive.
While companies usually advertise their chile telegram screening products on their own websites using the best marketing language and throwing around technical terms, you first have to understand what it is all about in general. This is not about the “Nimbus 2000xp Super Intruder”, but about the vacuum cleaner that can not only vacuum but also fly (Harry Potter fans may not take offense at the comparison).
Only those who have at least understood the basic principle of their potential customer's products or services can have a meaningful say in the sales conversation . Solid preliminary research is good, and experience will come naturally: Over time, it becomes easier to understand the connections and therefore to ask the right questions.
Industry research e.g. in Wikipedia and Google News
The suggestion of a large-scale investment seems like a mockery when the company in question is on the verge of bankruptcy. If you look at the product or, in some cases, the industry from the outside, you quickly learn something about general trends. As is well known, companies always appear to be doing very well until they go bankrupt, because nobody buys from a supplier that is about to go bankrupt. Even in the crisis year of 2008, many managers claimed that they had managed their business soundly, in contrast to their competitors, and were therefore hardly affected by the crisis. In 2009, many had to sheepishly admit the opposite.