content and 20% seasonal content

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Planning how you're going to reach your audience—whether on search engines, social media, or email, for example—can give you a good starting point.

Tip: You don't have to choose between Publications or Libraries, but you do need to decide what percentage fits your blog strategy.

For example, Flying Hippo offers the 80 percent rule , which jiangxi mobile database consists of posting 80% evergreen .

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Step 2: Identify your core themes
Identifying the core themes of your blog gives you a bird's-eye view of your future editorial plan.

Take Hubspot's topic cluster model as an example .

The idea is to identify 5-10 core themes for your blog and then expand on them using different data sources.

Introduction to topic clusters
Topic clusters are a topic-focused (as opposed to keyword-focused) SEO tactic that:

Improve your website architecture.