Should this post bring new leads to your website?
Should the post provide returning visitors with more in-depth information?
Do you want the reader to take a specific action after reading? For example, arrange a trial appointment or request an e-book?
Is this post specifically intended finland telegram screening to attract leads for your newsletter?
Or should this post be the last step before the reader, credit card waving in hand, excitedly clicks on the link to your landing page?
Each of these goals starts at a different point in the customer journey and customer awareness . Is the potential customer still at the very beginning, at the top of the funnel? Or does he already know you and has already read a lot from you and just needs that final loving nudge to buy?
Customer Awareness Pyramid.
Where does your blog post start? Do you want to raise awareness of the problem or only reach the top 20 percent with your post?