Of course, you don't have to be present on all of them (especially if you're just starting out). It could be that other ones are important to you, like Snapchat, for example.
The first question when making a selection should always be: Can I reach my customers on this channel? The second question is: Do I enjoy using this channel myself? Because without fun, everything becomes difficult!
If you want to get an overview of what actually counts as a social media platform, take a look at this map from Overdrv .
Why is it important for small businesses to invest time, money guatemala telegram screenin and creativity in social media marketing?
You reach a larger audience – or as the saying goes: you increase your reach
You improve your awareness and visibility
Interaction with your users gives you more knowledge about your target group and their needs
You increase commitment (i.e. the connection with your company) and increase your professional authority
You can get traffic to your website
These opportunities are also possible goals of social media marketing.
Benefits of Social Media Marketing
budget friendliness
Social media marketing requires significantly lower costs than traditional marketing. However, it is by no means free, as is often said. You always invest something for successful social media marketing: time or money.