it is therefore important to regularly convince subscribers

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So let's take a look together at how to keep newsletter subscribers happy. Contents Create exciting newsletters I have put together a few tips and tricks that help me personally a lot. I have been working in content management for over 10 years and mailings are a typical task that is, logically, an integral part of content planning. All advice is based on my own experience and reflects what I have personally learned about newsletters over the last few years. 1. Planning instead of spontaneous mailings It can happen that a particular promotion comes at you unexpectedly or at short notice and you then have to write a corresponding newsletter under a lot of time pressure.


This happens, but it shouldn't be the norm. Instead, newsletters (like blog posts) should philippines phone number whatsapp always be planned extensively and, ideally, several weeks in advance . Short-term actions rarely lead to success. Those who plan also have the advantage of being able to sort and coordinate topics better. They always know what came before and what comes after, so they keep an overview and control. 2. Create regular incentives Newsletter subscribers have very different intentions when they subscribe to your newsletter. It is rarely a purchase, far too often it is a voucher that is only available in the newsletter. It is therefore logical that subscribers do not respond to every newsletter or even open and click on it.



With newsletters, it is therefore important to regularly convince subscribers that it makes sense to maintain their subscription and to read the newsletter content . This can be done with promotions for subscribers only, as well as with frequent discount or voucher promotions. Show them that the newsletter is worth it and that this is not one of those subscriptions that they will no longer have to pay attention to in the future. Surprise them every now and then. After all, everyone likes surprises.