Why write an editorial charter?

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An editorial charter with copywriting rules will be able to meet the objectives of your content strategy and will ensure consistency in all your productions.

This will avoid losing the reader and give you a brand identity .

If there are several of you creating content, imagine the chaos if everyone adds “their own personal touch”? This risks creating confusion for your readers.

The editorial charter will help to define norway whatsapp number database the themes covered, the editorial objectives, the writing rules, etc.

Each editor will be able to refer to it when writing an article or a post on social networks.

Writing rules for web writing helps to unify writing.



The steps for creating an editorial charter


We will see how to build an editorial charter step by step.

To know what to put in it, you need to know your mission, the mission of your company.

Knowing your company's core mission will help you figure out everything else.