If you need to confirm the currency of the installation you are auditing, you can do so in the administration section, view settings of Google Analytics.
6.- Tag the campaigns
Any financial investment you make in digital media becomes an expense if you are not clear about the impact on your business's website.
Make sure you track all the digital actions that are being carried out, such as CPC or Social Media campaigns, email marketing, banners in digital environments...
In these cases, the audit must result in proper labeling so that Google Analytics can interpret the origin of the traffic received.
To do this, Google provides you with the URL Builder, a tool that personalizes URLs with a series of parameters: campaign name, medium and source.
However, if you run paid campaigns, it is important as part of the Google Analytics audit process to ensure that, at the web property level, the Google AdWords account and the Google Analytics account are connected.
This will enable automatic tagging, allowing you to distinguish between organic and paid traffic.
All of this will help you to see the traffic that the website receives with that level of detail and also interpret the results in an aggregated way in the Acquisition section : Google Ads (for paid AdWords campaigns) and Campaign reports (other campaigns).
For example, a certain campaign that is going to be developed through different channels.
Keep in mind that Google Analytics reads URLs and does not put intelligence into that process.
It is usually advisable to keep a table where you can collect, in an orderly sweden mobile database manner, the nomenclature that you are going to use in your business so that you can maintain consistency over time.
7.-
Within the Analytics measurement plan, it is essential to measure specific actions on the website through events.
Scrolling down a page, clicking on external links or contact methods such as phone, email or sending a contact form are examples of specific actions that you can measure.
The audit should serve to verify that the actions are effectively labeled for correct measurement.
Since the introduction of Google Tag Manager, defining events through this tagging tool has greatly simplified the process, so my recommendation is that you complete the configuration of Google Analytics with this solution and debug the programming inserted in your business website.