If, however, we intend to promote a niche that is still whatsapp in philippines unknown, we must change strategy, opting mostly for channels that aim to stimulate latent demand, such as Facebook, Instagram and all the other social networks.
The answer to this question is quite obvious.
In reality, however, it is not that simple to know the search engine in depth, which, in fact, always remains vague when it has to tell something about itself. For an SEO consultant, it is essential to know three elements of the search engine:
All the tools it provides and their interconnection.
Quality rater guidelines.
The algorithms on which it is based and their evolution.
The most important aspect that we need to know is how the search engine relates to the end user, that is, the different ways it has to present the user with the best results in relation to the search performed.
This must be the core of an SEO's study and must represent the cornerstone around which strategies and resources are developed.
Learn more: How Google Search Works
How to define goals in an SEO project?
For some projects, defining goals is quite simple.