Use analysis tools to measure KPIs and brand visibility

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Any marketing strategy must be monitored. It is necessary to set up performance indicators to be able to monitor the visibility and awareness of the brand .


Managing your activity allows you to:

✔ To prospect new customers and generate leads

✔ To better understand customer needs and personalize offers

✔ To differentiate yourself

✔ To master your brand image



There are many indicators that can be followed. You have to panama whatsapp number database choose them according to the nature of your activity and your objectives.


Some essential indicators to follow:

– Brand mentions on the web.

Thanks to tools like Mention , Google Alert or Talkwater , you can easily find out who mentions your brand on the web.

– The number of unique visitors to its site

This is the number of people who accessed the site during a specific period.

– The source of traffic

Essential for knowing where visitors come from: Google, social networks, direct traffic, etc.

A high percentage of direct traffic indicates that visitors are typing in your site address directly, so it's a good indicator of your brand awareness…