Do you see where I'm going?

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Learning how to create your buyer persona and knowing who you are talking to while writing is a key task.

Put yourself in your client's shoes, be aware of their problems.

And once you know their problem, draw in their mind, with your words, how your product or service can solve it.

For example, if you sell public speaking courses, tell the story of when you had to give a talk at your school's end-of-year event, you went blank and the person you liked encouraged you with their look.

If you are a coach and you sell a personal development workshop, tell the estonia mobile database story of a brother who betrays the other and how the betrayed brother suffers until he finds, in a personal development workshop, how to overcome the trauma and his life changes.



Think about the emotion you want to generate and tell a story that achieves it. Benefits
This is the section of your sales page where you put all the benefits of your product.

Be careful, benefits and not features.

Don't approach your copywriting as a list of features.

Approach it from the perspective of the benefits your product offers to your potential client, what problems it solves, what pains it relieves, etc.