In addition to these tools, I would like to highlight an interesting option that has helped me to finally get rid of boring stock photos that always prominently display as an image with content. So you have spent hours researching and writing a new piece of content, only to go to sites like Pexels or Unsplash and search for terms like “happy retail employee” or “unhappy deskless worker”.
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The result is that you 'spice up' your russian telephone numbers uniquely written piece of content with an image that almost all of your competitors have used in one of their blogs, articles, or whitepapers . A waste of all those hours of toil, because an image that is used in a story is still the first thing people see and such a run-of-the-mill photo detracts from the rest of the piece.
Therefore, here is a tip: Use the AI tool (yes, we have that buzzword again) Midjourney , which ensures that you can always use unique images with your content. You can enter a prompt in Midjourney and then the tool generates an image via AI based on your command. The results are truly astonishing. See below an example of the prompt “/imagine a happy bartender looking into the camera and smiling”.
Then, in a tool like Canva , you can slightly adjust the photo by adding your own house style and your unique image is ready! That gives me another top tip for marketing teams in challenging times: use Canva ! This tool is so user-friendly that it turns an average marketer into a worthy designer. This way, you can easily pick up smaller design jobs yourself, without having to bother or hire a designer.