It should also be noted that some of the important plugins are not free. The landing page tool Optimizepress, for example, costs around 100 US dollars per year and Obtr is indispensable for lead management , which costs 99 US dollars per month. Unfortunately, it is not possible to determine a standardized cost framework for a WordPress implementation; this always depends on the respective project requirements. Roughly speaking, the largest item is for the one-time setup and other smaller financial expenses for ongoing updates and license fees for plugins.
HubSpot, on the other hand, is a closed system. To greece whatsapp data use it, a customer pays monthly license fees for a certain number of contacts. The entry-level version with 100 contacts currently costs EUR 185.00 per month (as of July 2016). For an additional 1,000 contacts, you have to shell out another 100 bucks. HubSpot offers two other packages: Pro and Enterprise Edition. These versions cost EUR 740 and EUR 2,200 respectively. A lot of money that has to be paid month after month.
The big advantage, however, is that HubSpot is ready to go. You don't have to spend a long time planning and developing it; you can get started straight away after a short training period. The interface is optimally geared to the needs of inbound marketing. Examples include lead visualization and accompanying process management (lead nurturing).
Which brings us to the conclusion and back to the topic of food: So what is better when you are hungry? Cooking yourself (WordPress) or eating out (HubSpot)?
Well, the important thing is that it tastes good and that everyone is full. This insight can actually be applied to the comparison of WordPress and HubSpot. There is no such thing as "the perfect" inbound marketing CMS. Which one you should prefer depends on the specific technical and organizational conditions.
If you already run WordPress-based blogs or websites, you should consider extending them with the appropriate inbound plugins and customizing your WordPress backend. It will certainly cost time and brainpower, but it will save you a lot of money because you won't have to pay permanent monthly license costs.