Kith is an international, multi-million lifestyle brand that is no stranger to the world of direct-to-consumer darlings. Its apparel is popular among the fashion-forward and includes product collabs with the New York Yankees, the NFL, Marvel, and retailers such as Alexander Wang, Birkenstock, and Addidas.
Despite its massive growth to date, the brand was looking for more ways to grow and scale. Enter Andy Oliver, who joined Kith in 2020 and was tasked with the mission to uncover new revenue streams for the business.
Prior to joining Kith, Andy worked benin telegram screening at Shopify for eight years managing the 100 largest enterprise merchants. He was able to take his learnings from working with Fashion Nova and FIGS and apply them to his role as the Senior Director of Ecommerce at Kith.
In this story, Andy discusses the importance of creating a remarkable post-purchase customer experience, the challenges in connecting the Shopify tech stack, and how Wonderment creates magical moments for their customers
“I took all my learnings about what worked and didn’t work from managing the Shopify large merchants and created a laundry list that I brought to Kith. When I started at Kith, there were some things that were immediately pressing and improving the post purchase experience was pretty high on the list.” – Andy Oliver, SR Director of Ecommerce at Kith