You also see this in the approach of many organizations in the metaverse. Focus on Generation Z. These young people, the oldest of whom are now 20 years old, are by far the most aware email list of australia of virtual worlds, transactions and possessions within them. They can often handle this fluently and flawlessly. This is largely due to the gaming sector. Here you see, for example, with the largest gaming platform Roblox, that two-thirds of the 50 million daily users are younger than 16 years old.
This too will pass. Or not?
Do I find it strange that many organizations are not doing anything within the metaverse? Certainly not! But I do assume that the research of parties like Gartner is correct. Within 10 years, it will have an impact on 95% of organizations. Metaverse is in my opinion one of the most prominent examples of the impact of digital transformation.
With web1.0 we saw that online marketing was mainly focused on showing contact information of a company. With the current web2.0, suddenly countless new possibilities appeared, such as looking for interaction with (potential) customers and using personal data for targeted marketing.
Within web3.0 (which I wrote about here earlier) we go a few steps further. As a user you can really immerse yourself in the virtual world. Completely immerse, or make a nice mix between our existence in the real world and the virtual one.