Personalised Shopping Worlds can be used in all sectors. In terms of content, for example, integrating recipes, installation instructions or style inspirations is also a conceivable option.
Personalised Shopping Worlds are based on artificial intelligence and can be easily integrated into Shopware 6. They consistently offer 1:1 personalisation on a customer-specific shop page, which then leads to emotional customer retention, an increased repurchase rate and an inspiring digital customer experience.
The family-owned company Fackelmann luxembourg telegram screening also sells its household products via its own online shop. To create an inspiring digital customer experience in the shop, Fackelmann uses different measures to personalise their sales funnel.
Personalised product recommendations along the sales funnel
Fackelmann uses a recommendation engine to display product recommendations at various positions within the shop. This engine shows product recommendations to the respective customers based on their data. Furthermore, Fackelmann uses different recommendation strategies on different pages. A selection of top-selling products individually tailored to the customer’s interests provide inspiration directly on the home page, for instance. The category pages each recommend four items that customers might be looking for. These suggestions are based on empirical values generated by other similar customers.