Where to start with Porter's 5 Forces analysis? - Assessing the attractiveness of the sector

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udoy
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Where to start with Porter's 5 Forces analysis? - Assessing the attractiveness of the sector

Post by udoy »

Correct analysis Start by defining the sector in which the company will operate. Remember that sector is a narrower concept than industry, so its definition is up to you. If we use the example of a company in the indonesia whatsapp mobile number electronics sector, a sector can be "the computer market" or "the market for computers and mobile devices". In the rest of the article, the second option will be used.

Sector size

Once the industry has been defined, its size must be determined. It is most often defined as the sum of the annual turnover of all companies in the industry in a given market. Determining exact figures is very difficult in practice - after all, we are not going to call all potential competitors to ask them about their revenue for the current year, especially if we are doing the analysis using the DIY method. There is a lot of information on this topic on the Internet, or you can think about it yourself. After all, it is obvious that since the major laptop manufacturers are global companies, they have "large" revenues, so we will simply call the industry size "large".

Sector dynamics

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Next, consider the dynamics of the industry. Are manufacturers fiercely competing to create ever newer laptop models and technologies? No, most generations of laptops are similar. There are innovations, such as new software, screen types, sound cards, and so on. However, these are not "revolutionary" by any means, so I think describing the dynamics of the laptop industry as "average" would be appropriate. To conclude the description of the industry, it is necessary to consider the phase of its life. The industry life cycle resembles both the life cycle of a product and that of a company and follows the pattern of growth and aging of an individual. It consists of the following phases:

Introduction,
development,
maturity,
slope.
It is fair to say that the market for portable computing is mature. As we have already said, there is no fierce technological competition and the use of laptops is widespread.
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