It’s important to personalize these emails and make them celebratory

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Make them feel like they are part of the process. You can direct them to participate in polls or questionnaires to let them express their opinions on your decision. Customer Milestone Emails Every year on your birthday, you probably get a bunch of “Happy Birthday” emails from brands that collect your date of birth. It sounds silly, but it’s welcome. Many emails also include celebratory coupons. You can send drip campaigns for any customer milestone.

For example, you could send a whatsapp singapore number series of emails on the anniversary of your lead becoming a customer. Don’t oversell your promotion; instead, express gratitude to your subscribers. Behavior-triggered emails These emails activate when users take specific actions, allowing you to provide them with timely, relevant content. For example, if a user is just casually browsing an item but hasn't purchased it, you can send them a friendly email highlighting the product and providing additional details or a special offer.



These emails help satisfy the user's immediate interest and can be effective in driving conversions by reminding the user of their initial intent. Keep your messaging brief, targeted, and reflective of user behavior. Include personalized recommendations or incentives to increase the likelihood of a positive response. Loyalty and Rewards Emails Show your customers how much you appreciate their continued support with engaging loyalty and rewards emails. Celebrate milestones like anniversaries, frequent purchases, or membership achievements with special messages that express gratitude.