Background: I’m a technical marketer focused on opportunities driven by user experience and data. I’m responsible for building, optimizing, and maintaining Elementor’s traffic and conversion system with the goals of customer acquisition and revenue.
What’s your company called: Pojo.me – Elementor
How many people are on the team right now? 15
What are you based out of? Tel Aviv, Israel
Did you raise money?
Yes, initially after the bootstrapping period we raised around $500 from private investors to keep growing as fast as possible.
Can you tell us what Elementor is and how it makes money?
Elementor is a drag and drop page builder for WordPress , allowing you to create and design beautiful websites visually.
Elementor is a free plugin, it's a full-featured product with lots mexican phone numbersgreat features (it recently surpassed 200,000 active installs). Elementor Pro includes more comprehensive design and marketing features.
While you can create stunning websites with the free version, many users demand more advanced features and hence choose to upgrade to Elementor pro.
Elementor Home Page
Elementor Home Page
How did you come up with this idea?
When we started working on WordPress, we saw recurring patterns. The client was never really satisfied, even though our themes answered most of their needs. There was always a minor change they had to make and they couldn’t do it alone, that’s when we understood the need and started working on Elementor, a drag-and-drop visual page builder that works on any template and theme.
How long did you work on it before launching? When did you see your first dollar?
It took us a year to launch Elementor and another 6 months to launch Elementor Pro (and make our first dollar).
Who are your customers? What is your target market?
Most of our customers are web designers, freelancers, and agencies, there are also a lot of site owners and marketers. Those are the main segments that should benefit the most from Elementor.
Are you profitable? If not, when do you think you'll get there?
Not yet, we never try to convince free users by hard selling, we try to focus on solving a real problem for them and providing them with better service.
We are a fast growing company, currently we focus mainly on development and reaching new markets, our main goal is massive growth.
We believe we'll get there soon, Elementor has already proven to be an invaluable tool for many professional designers. It eliminates design pain points in WordPress, allowing our clients to create better websites in half the time.
That's why we believe our customer growth rate will continue to accelerate weekly.
Number of paying customers: Over 10,000 paying customers
Number of free users: Over 200,000 active installations
How did you get your first 100 customers?
Two weeks before the official launch of Elementor pro (during Black Friday), we ran an email marketing campaign with pre-orders and got our first 100 paying customers in less than a day.
What are the top 2-3 distribution channels that work best for you? Which channel didn't work for you?
Our main channel is WordPress Repo (WordPress plugin directory). Other channels that work very well for us are: SEO, AdWords and Facebook.
We briefly tried other programmatic vendors, but it didn't work well.
Growth is about deciding what you want to achieve, understanding what blocks people and what really motivates them, which is why we put more emphasis on intention-based targeting.
Our growth strategy is simple:
– Get good data (if it doesn’t exist)
– Build solid conversion funnels, break them down by sub-audiences
– Find a huge, low-hanging fruit (the biggest conversion drop-off)
– Attack it with some innovative ideas.
Each channel has a different purpose, and while spreading resources thin can be risky, we have seen how a multi-channel strategy produces a higher return on investment.
Tell us 2-3 growth challenges you've encountered recently (and if you have a strategy, how to solve them).
We're always working to improve our product and messaging.
Everything can be a challenge - there are no magic solutions or one-size-fits-all tricks. You need to put in the effort.
Don’t follow anyone’s “rules.”
Or at least learn them, but then forget them. In the end you'll have to do it your way.