According to Steven, the impact of the 'hate smurfs' is overestimated. People who complain about a company without good reason often do this at work and in relationships with others. The reliability and reputation of the sender should be examined more closely. These types of messages should certainly not be ignored, but it is important to ask for more background information from these people. At some point, it has to stop. If someone keeps going on and on, it is wiser to stop the discussion, ask for understanding for each other and acknowledge that there is a difference of opinion.
Boring, proud, adored and conversation companies
Boring company
Back to the quadrants. The 'boring company'. Are these companies that are a bit indifferent? Companies that are fearless, but also not very confident in themselves? Do they see themselves as the middle group, so that no one talks about them? According to Steven, these are companies that are simply not engaged in conversation. They have not thought about a story. Every company must have a story. They are not indifferent, but they do underestimate their own organization.
Proud company
Microsoft is an example of a 'proud company'. They are convinced of themselves, but also know fear and want to close everything off and off to the outside world. A company like Apple does this too, but with a different approach. They want to check their products and services in order to guarantee quality. Steven indicates that many people do not know that Microsoft is currently undergoing a major change. They are switching to The New Way of Working. Where the outside world may still see them as the big bad monopolist, this is very different internally. Microsoft receives an enormously positive appreciation from its employees who are often proud to work for Microsoft. Microsoft is also increasingly entering into conversation with the various target groups and will sooner or later also make the shift to a conversation company.
Adored company
Apple fanApple is an example of an 'adored company'. They are convinced of themselves and go their own way. That is their strength. Now with the whole debacle surrounding the new maps in iOS and the excuses they have made for this, you see that they are also taking a different path. If this is the path they are going to take, will this be the end of Apple? According to Steven, it is only possible to maintain a certain level of arrogance as long as you actually deliver something. The expectations surrounding Apple's products vietnam telegram data are so high. It has become almost impossible for them to continue to meet them. You also see that the expectations of the consumer shift when, for example, the organization lags behind with results. Even an organization like Apple will then increasingly shift towards a 'conversation company.'
Conversation company
Finally, the 'conversation company'. I will stick with the example of the Tomorrowland organisation. Do they have no fear at all and are they so convinced of themselves? According to Steven, they have courage and self-confidence without being arrogant. You only command respect if you can actually make what you have outlined come true. It is not bad to make mistakes, organisations do not have to be afraid of them. It is about the action you take on them. According to Steven, we are often too reactive and it is more important to respond proactively to mistakes that have been made. It should become a priority for every company to be able to improve the service where it can.
Dare to choose what you want to stand for as an organization and implement this in all aspects of the organization. Self-confidence comes when your corporate values, culture and identity are optimally aligned. If something goes wrong, dare to start the conversation. There is still so much conversation potential waiting for every organization. Dare to start the conversation with your customers and be proactive in your communication instead of reactive. Don't be guided by fear, but by self-confidence.