Have you ever wondered how your competitors drive traffic to their sites?
Or how do you choose the objective of your digital campaigns?
Now, you can satisfy your marketing curiosity with Top Pages , SEMrush’s impressive new Traffic Analysis feature, available only to paid users of the tool.
Is it worth the price?
Check it out for yourself: here are some of the most valuable insights you can discover from your competitors' top pages.
Possible number of your competitors' consumers.
Maximum potential audience for your new product/service.
Main products/services of your competitors.
Top content on competitors' media platforms and blogs.
Priority languages and most valuable regional markets.
Focus on your competitors' marketing campaigns.
Changes in consumer strategy, target audience and product range.
Hidden landing pages that generate leads.
Note: Your competitors' top pages are those that receive the most unique visits from unique users.
1.-
Among all the top pages, you are likely to be most interested in denmark phone number list those that include “cart”, “basket”, “checkout”, “trial” and “free trial” in their URLs, as this traffic shows the number of customers who are about to buy or try your competitors’ products and services.
Remember that users can reach these pages both internally and externally (via an abandoned cart notification, their search engine autocomplete, or a link to their cart shared by friends and family).
For example, this is Sephora's funnel where we can see the number of unique users who have added something to their cart, proceeded to checkout, and completed the purchase.
competitor pages traffic analytics unique users
2.- Maximum potential audience of your new product/service
It makes sense that you're not interested in every single detail of your competitors' campaigns.
Possible number of your competitors' consumers
-
- Posts: 432
- Joined: Thu Dec 26, 2024 3:17 am