Personalization in Marketing - Nike Example

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The content will always be different and personalized.

Amazon's recommendation engine filtering is based on two of the ones we mentioned above: collaborative and content-based, performing an analysis almost in real time.

That's why we can think that Amazon's recommendations are becoming more and more accurate, not to mention that the next time we connect, we'll have the feeling that we're in front of a page made exclusively for us.

3.- Genwords
Personalization in Marketing - Hubspot Template
As a faithful follower and practitioner of Inbound Marketing, I must mention how Hubspot suggests we personalize content.

On our blog we strive to generate highly targeted content.

Such is the case of: “ How to make a marketing plan? ”, regarding the content, we offer a template, as a value offer so that our community has support material and thus begins the creation of their own marketing plan.

4.- Nike

Nike is another exemplary brand that I must mention.

Their advertising campaigns have a well-defined target, their messages always touch the heartstrings and go directly to the emotions.

But this time I won't talk about their advertising messages, but about their greece phone number list function of creating exclusive and personalized shoe designs where the customer can choose the model, the color, the prints, and the sole material.

5.- Hubspot email campaigns
Hubspot always gives us the feeling of creating content exclusively for one of its customers and subscribers.

Personalization in Marketing - Hubspot
The message shows the concern and interest in helping a member of my team in her training to obtain more Inbound certifications, in addition to wanting to lend a hand with the growth of the website.

Although we know that this email is sent to hundreds of people, adding the person's name and the website associated with the account is enough to make us feel that we are important to them.

This personalized attention obviously increases the positive experience of clients, consumers, subscribers, leads, etc. and as a natural consequence, we occupy a special space.

Conclusion
Personalization in marketing is already well underway, and data analysis is key to further refining our actions.

Treating each person as an individual with real problems that are different from the others is undoubtedly a titanic task, but ultimately it is the only way to gain quality clients who are willing to build long-term relationships.