The concerns are not without reason. 14% have been the victim of a hacker attack in the last 10 years (for example, customers' credit card or bank details were stolen). Of the hacking victims, 37% had their payment details stolen from the website/supplier's database and 23% fell for a phishing email. However, the proportion of hacking victims who did not get their money back is small (17%). The majority were able to report the incident to their bank or the seller and the money was refunded. For 21% of those affected, the incident led to them now shopping online less than before.
There are even more victims of fraud in an online store than hacking (for example, customers who have not received their products or have bought from a fake store). Almost a quarter (24%) of online shoppers in our survey have experienced something like this and 43% of those affected were unable to get their money back. Here too, the fraud led 26% to now buying less online.
These alarming figures clearly show how important it is to protect customer data. If a customer loses trust in an online shop after a hacker attack, they may not shop there again. Retailers should also build trust that their shop is not a scam. There are several options here.
Invest in cybersecurity software: E-commerce solutions often have security uk telegram data features built in, but it makes sense to complement these with cybersecurity software to prevent hackers from attempting to access customer data.
Collect user reviews : One way to build trust with customers is to collect user reviews on independent review platforms. This will let customers know that it is not a scam.
Register with sites like Trusted Shops: After successful registration, shops receive a seal of approval, which they can display on their homepage and thus create trust among their customers.