The e-commerce industry is highly saturated, so invest in strategies that can give you a competitive advantage. One of these strategies is email marketing. Here are reasons why you should consider email marketing:
1. Increases brand awareness
Email marketing creates a way for your audience to learn about and develop trust in your business. Ensuring consistent communication and sending valuable and personalized emails builds credibility and keeps your brand at the forefront of attention.
2. Helps you get quality leads
Your mailing list will contain quality leads who have voluntarily agreed to receive emails from your business and can easily convert into paying customers.
3. Drives organic traffic to your business website
The chances of your audience opening links in emails are very high, especially if you pique their interest. Incorporating strategic calls to action into compelling emails helps boost organic traffic and long-term engagement.
4. It is a cost-effective strategy
Email marketing helps in precise targeting and delivers a better return on investment than other marketing strategies. You can effectively segment your audience and send relevant emails based on their behavior, demographics, and preferences. This approach increases engagement rates.
5. Offers comprehensive analysis
Email marketing allows you to track and discover customer interactions and preferences to improve your overall campaign strategy. Metrics like open rate, click-through rate, conversion rate, and bounce rate can help you strategize for better results.
You might also like:
Opt-in Email Marketing: 13 Best Practices for Better Results
Ecommerce Email Marketing – 20 Tips to Increase Sales
What is the 4-second rule?
the four-second rule of ecommerce email marketing
While e-commerce email marketing can be highly effective , it’s also a battle. This is partly due to the four-second rule.
According to Roundtree founder and CEO Andy Jones, you have about four seconds to grab your audience's attention . Once those 99 acres database four seconds are up, you're either successful or you're not.
Now think about your average email inbox. It might look something like this:
What is the 4-second rule?
Crazy, right? And that's just the Promotions section.
If you only have four seconds to grab attention, you need a damn good subject line. You also need a respected "From" name.
Brian Gardner is at the top of this list. We subscribe to his email list because he is always insightful and thought-provoking. Sometimes he tries to sell stuff. Sometimes he doesn't. But we read his email.