One lead magnet can turn into multiple lead magnets if you change the content. A/B test different versions to see which ones your audience responds to the most.
For example, if your video converts more people than your e-book, use video up front. It’s all the same content – you just deliver it differently.
9. Do more than just inform
Do you know why people pay so much attention to Gary Vee ? His personality.
He knows when to tell a joke, when to drop a curse word, and when to poke fun at others. His off-the-cuff remarks make him insanely entertaining to watch.
You don't have to copy Gary Vee to create an amazing lead magnet. In fact, you shouldn't. Instead, inject facebook database your own personality into the lead magnet to entertain and inspire your audience.
Lead magnets convert best when there is a sense of urgency. Let your visitors know they are looking at a limited-time offer or that your lead magnet will help them solve an urgent problem.
A limited-time offer is difficult to fulfill if you want to reuse the electrode magnet repeatedly . But you can create urgency in various ways.
In the example below, the brand offers “today’s specials” to create a sense of urgency. This encourages new potential customers to fill out their details so they don’t miss out on today’s deals.
FOMO CTA
Image via HubSpot
11. Switch from second person to first person
Read the headline, subheadline, and call to action from the pop-up above. Notice how the voice changes between those elements?
The headline and subhead were written in the second person, addressing the reader as “you.” However, the CTA switched to the first person , using an affirmative statement.
In other words, you are writing your CTA in the voice of your prospect. This can be a powerful conversion technique because it plants a seed of desire in your prospect’s mind.