Best Practices for Email Campaign Design

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Marketa benisek, digital sustainability lead at wholegrain digital, elaborates further and explains that it all comes down to the elements that are causing the individual webpages and the website to be larger than necessary. In her opinion, these are usually “either very large stock images, or videos that are data heavy”. Here’s some advice on the images and videos:reduce the size of your imagesas marketa benisek points out: “for example, if you have thumbnail images on the website’s team page, even though those images appear small on the site, they can sometimes be uploaded as full-size, like mb or mb.

By reducing the size of those images, you also significantly bolivia whatsapp data improve the speed of that page.”rethink how you use videos on your siteif you have any videos, you might need to rethink the way you use them. First of all, “think whether the video really serves the purpose or whether it can be replaced, perhaps, with an svg animation, instead of a full-on video, and also avoid autoplay videos,” marketa benisek continues. Ari stathopoulos adds another smart alternative as well – if you want to show a presentation of a product, you don’t need to embed a video, you could just link to the video on youtube.

Optimize your website’s data transferto optimize your website’s data transfer, your starting point should be the notion that everything you put on your website is data – “every single pixel is a piece of data that people will have to download from the website,” marketa benisek points out.You need to start with one step at a time. As nora ferreirós advises, it’s important to begin with having less things on your website just the ones you need and then build them up, if needed. The reason is that it would be more difficult to optimize a website later on, once it’s already big and has a lot of things: “if you want to optimize your data transfer, just transfer less data,” nora ferreirós says.