Are your readers tired, hungry, overwhelmed, dissatisfied, or anxious? Use these emotions in your newsletter subject lines.
Do your readers want to make more money, lose weight, find a better house, travel more often, or dress more fashionably? Again, hit on these desires with the subject lines of your newsletter email.
4. Capture your readers' curiosity
Curiosity may have killed the cat, but it also made your emails more likely to be opened. We'll call it a draw.
Humans have a natural desire to satisfy curiosity. That's why, even before DVRs and Netflix, people were willing to sit through mind-numbing commercial breaks to find out what would happen next on their favorite TV shows.
Use this to your advantage. Asking a burning question in your newsletter subject lines or hinting at a secret can significantly improve your open rates.
5. Offer something special for your readers
Think of your email list as a special club. Members only, right?
We like to feel special, appreciated, and valued. You can help your readers feel that way by offering them something special.
Maybe it's a discount that only your subscribers get, a free shipping offer that lasts for one month, or a free copy of one of your digital products.
6. The beginning of a great story
Storytelling is one of the best ways to enhance your newsletter subject line. Think of your subject line as the hook of your story. It’s what gets your email recipients to turn the page — or in this case, open your email.
Upworthy and similar sites do a great job of this with their article headlines.
The beginning of a great story
You can follow their example, but make sure you follow through on what the subject promises.
7. Brevity, clarity and power
You've heard the phrase "pack the wound," right? That's what your newsletter subjects self employed database need to do - in as few words as possible.
Start with a strong verb. Use a thesaurus if you have to.
Write your headline. Use as many words as you want. Then start pruning.
Remove any words that are unnecessary and that do not clarify your message. Try to use as few “ stop words ” as possible.
This is where it's possible to go overboard. If you're not careful, you'll just irritate your customers.
One emoji is fine. Two might be fine. Three or more is overkill.
And if you're using emoticons, you better have a damn good reason. It should replace a word in your newsletter subject line or add a dose of humor to the message.