Create a short message of around 15 characters

[tmonower111]

In order to convey the contents of an email concisely, it is recommended to write it in short sentences of around 15 to 25 characters .



Although it depends on the reader's reception environment, the number of characters displayed on the list screen is fixed, and it is said to be around 25 characters on a PC and around 15 characters on a smartphone .



If the message is longer than this, there is a high possibility that the subject will be omitted or cut off in the email list display screen , and the content of the message will not be conveyed accurately.

We recommend that you keep your subject line to brazil telegram data around 15 characters so that it can be displayed on any device.

It is said that the number of characters a person can read in one second when reading a piece of text is about 10, so the key is to put the most important information you want to convey at the beginning .

Don't embellish the subject line
Because symbols are eye-catching, people tend to decorate them with [ ] or *, but there is no need to decorate them.



You may be thinking, "Wouldn't it be better to add some decoration?" However, it is said that open rates are higher when the subject line is simple.



Therefore, no matter how much you decorate your email to make it stand out, it will not affect the open rate of the email. In fact, the number of characters will increase due to the decoration, making it difficult to concisely convey the content of the email.



Therefore, avoid unnecessary embellishment in the subject line, and simply write down what you want to say .

Sender name
Even if people put a lot of thought into the subject line, they often don't put much thought into the "sender name," but the sender name is also a factor that affects the open rate .



In recent email software, the sender name tends to be displayed larger than the subject line, so be sure to set the sender name so that it catches the reader's eye.



If you don't know the sender's name, or if the name is unfamiliar or not recognized by the reader, the email may be ignored
without being opened, or the reader may consider it spam.



Step emails begin delivery when the user takes some kind of action, so be sure to use a name that is recognized by that action .



By simply making a small change to the sender name, you can increase the open rate by about 1.2 times.