It's only been around for a few months, and that's exactly what makes it special. People wait all year for it and buy it when it's available.
How to do it:
Tie your product to a season, event, or trend. Think of holidays, the changing of the seasons, or something big happening.
Emphasize scarcity. Use phrases like “Limited time only” or “Only 500 units available.”
Build anticipation. Teasing the product before it drops. Use sneak peeks, countdowns, or simply build excitement on social media.
Monitor sales and feedback. See if the product is worth making permanent or just keeping it as a one-time purchase.
Customer-focused promotions
Customer-centric promotions are simple. They’re about making your customers feel like they matter. That’s it. It’s not just about throwing out random discounts—it’s about doing something that makes people think, “Wow, they actually care.” And yes, it works. You get sales, but more importantly, you build loyalty. People want to stick with brands that feel human.
Sales promotion ideas like birthday discounts, loyalty programs, or even referral bonuses are all pretty simple moj database if you keep the customer in mind. Here’s how you can do it:
Discounts for first-time buyers
Woman looking at different discount options
First-time buyer discounts work because people like to get an offer, especially when they’re still unsure about your brand. It reduces risk for them and gets them to take the first step. Sales promotion examples like these are perfect for building trust and encouraging first-time purchases.
Example
MTMV Watches does this well – they offer a 15% discount to new customers who sign up for their email list. Smart, right? The discount gets people to buy, and now they have your email for future promotions.
How to do it
Add a pop-up or banner: Keep it simple – something like: “New? Get 15% off your first order when you sign up.”
Make the deal clear: Tell them exactly what they’re getting and when it expires. “15% off, valid for 7 days. Use code WELCOME15.”
Follow-up: Once they sign up, send them an email with a discount code. To make it easier for them to decide, add a few popular products.
Create a sense of urgency: Add a line like, “Hurry up – your discount expires in 72 hours!” No one likes to wait.
2. Birthday discounts
Birthdays are a big deal for people, and a small gesture from your brand can have a huge impact. It's a personal, thoughtful, and easy sales promotion idea that will drive sales.
The Body Shop example
hits the mark. They send customers 20% off during their birthday month. No fuss, no over-the-top complications – it’s just simple: “Hey, happy birthday, here’s something for you.”