Errors in your emails can undermine your credibility and professionalism. So, review your emails thoroughly to make sure they are polished and error-free. Taking a break before proofreading can help you approach your content with fresh eyes.
Learning how to create relevant and compelling email content is great, but executing it is tricky. Seeing email copywriting in action can give you a head start on successful email marketing.
Here are five examples of email campaigns from established brands that utilize email copywriting.
1. Absolut – Personalized email
Absolute personalized email
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Absolute personalized email content
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Absolut understands the power of personalization in email copywriting. They address recipients by name and instantly create a sense of connection.
They also ask about their favorite flavor to show that they care about the recipient's interests and preferences.
Absolut goes one step further and asks for feedback on their products, demonstrating that they value their customers' opinions and are committed to improving their offerings based on real customer experiences.
2. PayPal – Relatable
PayPal Customer Pain Points
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PayPal uses relevant customer issues in this email copy to grab the reader's attention.
They highlight common issues that customers encounter when using the payment service. This includes difficulties accessing accounts, problems with payments, account setup, etc.
By mentioning these pain points, PayPal demonstrates that it understands its customers' problems.
Each category has a prominent “Get Help” button that guides the reader to the next step.
3. Spotify – in brief
Spotify short email
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Spotify Clear CTA
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Spotify uses clear and concise copywriting to recommend personalized playlists to recipients.
The body of the email communicates the message in a few words and quickly leads the reader to investor database a clear call to action, “Listen Now.” The CTA button prompts readers to start listening to the recommended playlists.
4. OpenTable – relevant
OpenTable relevant email
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Open the relevant table location email
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OpenTable uses relevance in its email copywriting to reach the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.
It also appeals to people interested in supporting local businesses, or those interested in what a local favorite might be like.
Part of the email copywriting is a call-to-action (CTA), “Book Now,” which clarifies the intent and encourages interested readers to take the next step.