East Indian deaf to PR talk
If there is one target group that will immediately stop taking your company seriously, if you blow your own trumpet, it is the young. They were born deaf to PR talk and install ad blockers as if it were a delight. They are often much more critical (and less lazy) than adults think. They share experiences with each other, they follow current events and compare reactions and reviews. They are also sensitive to injustice, such as badly treated customers. They are also usually not that attached to brands: they are more likely than adults to switch to a competitor if the service 'sucks', the products are 'shibber' or the spokespersons are constantly spouting 'fake news'.
Young people are more likely than adults guatemala whatsapp number to switch to a competitor if the service 'sucks', the products are 'shibby' or the spokespersons are constantly spouting 'fake news'.
Do you get it or do I get it?
Where does the youth get all that wisdom from? Of course: the web. They keep themselves informed via vlogs, blogs, forums, teasers, how-to's, unpack videos, gameplays, infographics, podcasts, webinars, livecasts, snaps, gifs, tweets. So it makes sense that companies also use these creative forms of content to reach their target group. And fortunately, companies are not completely 'waka': they understand very well that they cannot understand everything themselves. So, tip 4: work together with people who understand. Whether that is 'collaborators' with hip vloggers who can translate what you want to say as a company, with media companies that have often done their share of the work or with designers, builders and copywriters who possess the right creativity. But don't forget the most important group, who understands much more than you think: the youth themselves!
Realize that young people are just people. And people want contact. Contact that is useful to them, that is. So talk to them, try to understand them, involve them in your plans, adjust your plans, make room for their plans. Don't crouch down, but take them seriously. If you do your best, they might take you seriously too. After all, respect has to be earned.
And once you have their respect, you should definitely not sit back and relax. Most young people may look indifferent, but they look very critical. Take it from this teenage father, who occasionally does a totally failed 'dab'. And why does that damned 'dab' never work? I'll explain: first of all, as a dad, I never manage to be really cool, but more importantly: I know that I shouldn't want to be cool. Snap goal.