Why is good web design important?

[mouakter13]

Imagine you walk into a store to look for new work clothes. You notice stains on the floor, disorganized shelves, and a strange smell as you look around. Would you stay in the store and shop there?

Store design influences customer behavior, and the same goes for websites.

A survey of 612 people by Clutch found that 83% of respondents care whether a website's design is aesthetically pleasing and up-to-date. On the other hand, 50% of respondents would abandon a website forever if they found the content to be irrelevant or not meeting their needs.

So how do you design a website that customers love?

That's what this article is all about. We'll show you why good web design is essential and share 15 web design principles you can leverage to build a high-quality website.

The average web designer makes $57,000 a year , about $8,000 more than junior web developers, who make an average of $44,000 a year. Designers are compensated reasonably well for a good india whatsapp number data reason: their work is vital.

When a new customer visits your website, they establish the first impression that shapes their future interactions with your brand. It is at this point that they develop their first opinion of you.

Your website also conveys your brand’s identity, vision, and position within the industry. If you have close competitors with a similar product, a website that makes people say “wow” will make you more memorable and boost your brand awareness above the competition.

Additionally, a solid website can improve your search engine optimization (SEO ) efforts.

Search engines take into account how people respond to websites when ranking them in search results. If your bounce rate is low and people frequently visit multiple pages on your site, search engines are likely to rank you higher than a competitor with a high bounce rate.

Technical SEO is also important here. Websites with well-designed titles, page structures, and links are more accessible. Thus, both search engines and customers favor them. Let's look at some important principles of web design.

15 principles of effective web design
When we talk about “web design principles,” we’re referring to general rules for designing the textural and visual elements of a website or web page. Every brand adopts web design principles differently—some fit best practices , while others don’t.